1. Who controls your data
Widian is the data controller for personal data collected through this marketing website and its demo-enquiry process. Widian decides why and how that data is used.
Required before publication
Insert Widian’s registered legal name, registered address, company number and monitored privacy email address. Confirm whether a formal data protection officer is required or appointed.
2. What we collect and why
Widian limits collection to information needed for a defined purpose. Please do not submit resident information, special-category data, defect evidence or incident details through the demo form.
Demo enquiries
- Data
- Name, work email, organisation, role, portfolio band, selected challenge, optional message, booking details and enquiry source.
- Purpose
- To respond, arrange and deliver the demo, keep an auditable enquiry record and manage any resulting business relationship.
- Lawful basis
- Widian proposes legitimate interests for business-to-business enquiries and steps requested before entering a contract. This basis must be approved before lead capture goes live.
Optional marketing
- Data
- Business contact details and a record of the wording, time and source of the preference.
- Purpose
- To send specifically requested updates and maintain suppression records when someone opts out.
- Lawful basis
- Consent where requested. Marketing permission is separate, optional and can be withdrawn at any time.
Site security and operation
- Data
- IP address, device and browser information, request metadata, timestamps and diagnostic events.
- Purpose
- To deliver the site, prevent abuse, investigate faults and protect Widian's systems.
- Lawful basis
- Widian's legitimate interests in operating and securing the website, subject to a documented balancing assessment.
Audience analytics
- Data
- Pseudonymous interaction and device information. Form values and direct identifiers must not be included.
- Purpose
- To understand site performance and improve relevant visitor journeys.
- Lawful basis
- Consent where required. Non-essential analytics must remain disabled until a visitor has made a valid choice.
Widian does not currently plan to use website enquiry data for solely automated decisions or profiling that produces legal or similarly significant effects.
4. How long we keep personal data
Widian will keep personal data only for as long as needed for the purpose collected, an active business relationship, legal or accounting obligations, disputes, or the minimum suppression record needed to honour a marketing objection.
Required before publication
Approve and insert review or deletion periods for unqualified enquiries, active opportunities, customer communications, consent evidence, suppression records, security logs and analytics data.
5. Your data-protection rights
Depending on the processing and lawful basis, you may have the right to:
- ask for access to personal data Widian holds about you;
- ask for inaccurate or incomplete data to be corrected;
- ask for data to be erased in applicable circumstances;
- ask Widian to restrict processing in applicable circumstances;
- object to processing based on legitimate interests;
- receive portable data where the right applies;
- withdraw consent at any time where processing relies on consent;
You have the right to object at any time to personal data being used for direct marketing.
These rights are not absolute in every situation. Widian may need to verify your identity proportionately before acting on a request.
6. Cookies and similar technologies
Strictly necessary technologies may be used to operate and protect the site. Non-essential analytics and third-party calendar technologies must not load until the required consent choice has been made. See the Cookie Notice for the current inventory and controls.
7. Contact and complaints
Contact Widian’s privacy owner to exercise a right, withdraw consent or raise a concern. The monitored privacy address must be inserted before publication.
You can also complain to the Information Commissioner’s Office. Visit ico.org.uk/make-a-complaint for current contact options. We would welcome the opportunity to address your concern first.
8. Changes to this notice
Widian will review this notice when its purposes, suppliers or processing change. Material changes will be dated here, and the notice version shown with a demo enquiry will be stored with that enquiry.

